chance, the spicy nugget

When Chance, the rapper tweeted his daily positive affirmations, he included an interesting wish. He wanted Wendy’s to bring back Spicy Chicken Nuggets. He definitely wasn’t alone. Since their removal from the menu, hundreds of thousands of people had asked for their return.

So we seized the moment. This couldn’t just be a normal reply, this was the opportunity to amplify the return of the long lost love of many of their consumers. So we sent out a CTA asking people to get enough likes for the nuggets to return, and in less than 36 hours we hit our goal of 2 million. Not only making it the most liked brand tweet ever, but more than doubling the previous record, and becoming the 4th most liked tweet of all time. (at the time)

Of course, no Wendy’s moment is quite complete without dunking on one of their competitors.